There is no one technique, no silver bullet, no one answer to optimize websites for Organic Search.
There are, however, several factors that make a website “Search Engine Friendly”, such as script placements, density and keywords etc.
Organic SEO is not an end but a process, it’s a way of life per say’ in a Search Engine way.
If you want immediate results, Search Engine Marketing is where you need to start.
Paid Search is paying Search Engines for instant Placements (Rankings) in SERP's.
Just because you are involved in a Search Engine Marketing Campaign, it does not mean you can forget about your Natural Search.
Once you achieve top placements With Natural (Organic) Search, you'll enjoy free and high quality traffic.
Competitors are always ready to take your spot, so its important to be flexible and ready to answer to unforeseen changes in the Search Engine Results Pages / Rankings space.
Both Paid Search and Natural Search are important. Both fronts should always be active. It’s the double exposure impact that always brings good results.
If you would like to know more about SEO and SEM, or if you have a project and would like to see how to better optimize it and need help, contact me at SEO SEM Miami.
Miami, FL